Veritone, Inc. used several sessions at the 2023 NAB Show to showcase its generative AI and content monetization solutions.
In a session titled ‘Reaching Today’s Diverse, Global Audiences While Increasing Revenue’ Victoria Dickson, a product manager with Veritone, outlined how the media and broadcast industry can use AI to produce “a more humanistic quality to content for everyone, making content more inclusive and engaging for all.”
Veritone’s Senior VP and General Manager for Commercial Enterprise, Sean King, used a session titled ‘Making Generative AI Work for You’ to explain how generative AI can augment a broadcaster’s workforce, scale existing content to new markets and create new opportunities for audience engagement.
While AI’s role in content generation is more apparent, how to monetize it was the focus of a session presented by Jay Bailey, VP of licensing for Veritone. Bailey demonstrated how broadcasters had used AI-powered tools to search their archives and unearth previously unused content. He explained how, in doing so, they could create new revenue channels from their existing media.
Looking back on the presentations, King said, “AI can play a significant role in content creation, and with Veritone Generative AI, we empower leaders who want to create a culture of innovation to unlock the full potential of their content. In today’s noisy world, we are your AI wilderness guide.”