Triton Digital and the Radio Broadcasters Association of New Zealand will launch podcast reports in New Zealand, powered by Triton’s Podcast Metrics measurement service.
The rankers will provide a ranking of the top podcasts and networks in New Zealand. Reported metrics will include monthly downloads and monthly listeners, per the latest IAB podcast technical measurement guidelines.
According to Triton, its podcast reports eliminate inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers and the audio industry with validated and transparent podcast metrics for the first time.
“We are pleased to be expanding our reports to provide reliable and informative data around podcast consumption in New Zealand,” said John Rosso, president of market development at Triton Digital. “Our reports will provide podcast networks with the reputable consumption data they need to grow their podcast strategies, gain a better understanding of their listening audiences, and increase their advertising revenue.”
According to Richie Culph and James Butcher, co-chairs of the RBA’s podcast ranker committee, the NZ podcast ranker is an important step toward raising the profile of the medium in New Zealand, “It will connect creators with opportunities to monetize and create a source of truth for the market.”