Triton Digital Expands Podcast Reports to the Netherlands

Triton Digital, global technology and services provider to the digital audio and podcast industry, announced the expansion of its monthly Podcast Reports to the Netherlands, in partnership with the NLO, the Dutch JIC for Audio Audience Measurement. It has released the first report, which provides insight into the Top 10 Networks and Top 100 Podcasts in the Netherlands from May 3–30, 2021. 

In this reporting period, NPO took the number first spot with 2.2 million average weekly downloads and 687,000 average weekly users, followed by NRC Media with 491,000 average weekly downloads and 192,000 average weekly users. FD Mediagroep took third position with 417,000 average weekly downloads and 158,000 average weekly users. 

The Top Podcasts were also ranked by average weekly downloads. “NRC Vandaag” by NRC Media had the number one spot for May. Other leading podcasts by average weekly downloads include NPO’s “De Dag,” “Eerst dit,” “NOS Met het Oog op Morgen” and “De Jortcast,” followed by “NRC Onbehaarde Apen” by NRC Media. 

“We are thrilled to expand our partnership with Triton Digital to bring the industry standard for podcast consumption data to the region,” said Frans Kok, Managing Director at NLO.  

The data is gathered by Triton’s Podcast Metrics measurement service, in accordance with the latest IAB Podcast Technical Measurement Guidelines. Any podcast network or publisher with an audience in The Netherlands is eligible to participate in the Netherlands Podcast Report.