Triton Digital today announced three new executive promotions. Oscar Sermeno is now vice president of market strategy for the Americas, Daniel Karlsson is vice president of market development and global strategy, and Michael Chien is vice president of advertising product strategy.
“Triton Digital continues on a trajectory of rapid growth and global expansion,” said John Rosso, the company’s president and CEO. “These recent promotions within our leadership team will play an instrumental role in furthering Triton’s innovative spirit while maintaining operational excellence and expanding the company’s presence around the world. All while continuing to provide best-in-class audio streaming, podcasting, audience measurement, and advertising technology on a global scale.”
Sermeno has nearly 20 years of experience in international market development throughout North and South America. Triton says he is known for building strong strategic partnerships that enable customers to streamline workflows and optimize audio strategies. It adds that in his new role, Sermeno will tap into his vast knowledge of programmatic advertising, digital audio measurement, and content distribution to expand publisher adoption across the United States, Canada, and Ibero-American countries.
Karlsson provides extensive digital audio and podcast knowledge to the Triton Digital team. Triton says he is known for his unmatched customer service skills and for establishing long-standing relationships with his clients, and that he supports his clients by helping them execute their digital audio strategies through the provision of Triton’s innovative tools and services. Karlsson will lead the sales team of audio advertising technology, podcast and streaming services, and audience measurement solutions across Europe, the Middle East, and North Africa.
Triton says Chien is a crucial member of Triton Digital’s product team, with over 12 years of experience building enterprise SaaS solutions that serve the audio and advertising technology sectors. The company explains that Chien will oversee the management of its advertising solutions and the product management team, ensuring they undertake the right initiatives with the appropriate resources, timing and scope to serve Triton’s numerous publishers and technology partners. Chien was formerly director of product management for Jelli, where he helped integrate its programmatic advertising solutions with Triton Digital.