Triton Digital has announced the expansion of its Podcast Reports to Canada. The Canadian Podcast Report will provide insight into Canada’s top podcasts and networks each month, measured by Triton’s Podcast Metrics measurement service. Triton will issue the inaugural Canadian Podcast report in late Q1 2022.
“As podcast listening in Canada continues to rise, advertisers need reliable measurement to better understand the performance of on-demand and podcast content,” said John Rosso, president of market development at Triton Digital. “Expanding our Podcast Reports to the Canadian market, where we already have a strong presence, highlights our commitment to eliminate inconsistent measurement practices and self-reported data, providing content marketers, media buyers, and the audio industry at large with access to validated and transparent podcast metrics in the Canadian market for the first time.”
Triton says the Canadian Podcast report will provide media buyers with trusted, third-party podcast measurement to make more informed decisions around podcast advertising. In addition, the report will provide podcast networks in Canada with reputable consumption data to grow podcast strategies, gain a better understanding of the listening audiences, and increase advertising revenue.
The Canadian Podcast Report will rank podcasts and networks per the latest IAB podcast technical measurement guidelines, similar to the company’s United States, Australia, Latin America, and Netherlands Podcast Reports. Podcast networks already signed on to participate in the inaugural Canadian Podcast Report include Bell Media and the Canadian Broadcasting Corporation.
“We are excited to partner with Triton’s Podcast Reports to validate further the depth and variety of content we offer as Canada’s national public broadcaster,” said Gigi Lui Forth, director of digital sales, CBC and Radio-Canada Media Solutions. “We believe providing our clients with accurate, transparent, and objective measurement will be monumental for the incredible growth we are experiencing.”