Triton Digital has announced an agreement for digital audio advertising platform Audacia to represent the Triton Audio Marketplace inventory across all audio formats in the Asia Pacific region. Through this partnership, the Audacia ad network will have access to Triton Digital’s exchange of premium audio publishers — live streaming, on-demand and podcasts — and its analytics platform for real-time reporting with easy-to-use dashboards to compare performance metrics.
“The audio industry is continuing to grow, and with it, so does the challenge of reaching the right audiences,” said Kym Treasure, CEO and Founder of Audacia. “Our partnership with Triton Digital will connect advertisers with publishers intending to reach the same target audience while expanding access and increasing adoption of programmatic advertising.”
Triton Digital’s network of audio publishers recently opted into Audacia’s ad network packages to monetize international inventory.
“Triton Digital is thrilled to partner with Audacia, pairing its deep understanding of the audio industry with Triton’s audio inventory. The Asia Pacific region is expanding rapidly, as digital audio consumption is up over 450% in the last 24 months, offering a valuable medium for advertisers to target and reach engaged audiences,” said Stephanie Donovan, global head of revenue at Triton Digital. “This union will help accelerate awareness of the benefits of programmatic audio advertising in APAC.”