Azerion’s audio monetization service Targetspot has partnered with French podcast hosting and marketing platform Ausha to simplify advertising purchasing for podcasters, agencies and advertisers.
The companies say that with Targetspot’s network of over 5,000 advertisers and Ausha’s more than 44 million annual podcast listeners, this partnership is a real boon for podcasters and advertisers.
Ausha says with Targetspot’s expertise, it can offer a complete monetization service to its podcasters, who benefit from customized integration that allows them to monetize their podcast automatically, with minimal effort and easily track advertising results via the Targetspot application’s “Passport” tool.
Mickael Ferreira, vice president of operations for Azerion France, says, “Our goal is to manage podcasters’ ads from start to finish, so they can maximize their revenue while spending as much time as possible creating their podcasts.”
Maxime Piquette, CEO of Ausha, says, “The choice to partner with Targetspot was an obvious one as we share the same aspiration: to provide our users with the easiest and most enjoyable experience possible. This partnership complements our powerful podcast distribution, promotion, analysis and monetization platform.”