Melbourne-based software company Broadcast Launch has relaunched as Studiio with a completely rebuilt platform designed to manage listener communications for radio stations and podcasters.
The new Studiio platform enables broadcasters to manage SMS, phone calls, social media messages and popular messaging apps through a single dashboard. The company states that the rebuild incorporates seven years of user feedback and recent technological advancements.
Platform redevelopment
James Davey, founder and developer of Studiio, said, “After seven years of operating and listening to our users, we realized we needed to start fresh. This isn’t an update or enhancement — it’s a complete rebuild using modern technology and incorporating everything we’ve learned about what broadcasters actually need.”
According to Studiio, beta testing with Australian stations showed a 40% increase in successful listener interactions and a 60% reduction in time spent on communication administration.
From Broadcast Launch to Studiio
Broadcast Launch was founded in 2018 to provide scheduling and communication tools for radio stations. The company states that the decision to rebrand followed extensive user research, which showed that the industry required more integrated solutions.
Davey added, “We’re not just another software company. Our team understands radio because we’ve lived it, and we’ve spent seven years learning exactly what the industry needs. Studiio represents the culmination of that journey.”
Availability
Studiio is available immediately with three pricing tiers, starting at US$39 (AU$49) per month for small stations. Enterprise solutions are also available. The web-based platform integrates with radio automation and metadata systems and requires no additional hardware.
Based in Melbourne, Studiio was developed by former community radio workers who say their aim is to improve listener communications and station operations.
You can find more information here.
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