Georgia Public Broadcasting provides programming that includes statewide radio news, current affairs and educational resources via nine television stations, 18 radio stations and a website.
Prior to the new integration, GPB used two distinct workflows for different types of audio content. SGrecast was used only for pre-produced podcast episodes. The operators uploaded them directly into SGrecast along with corresponding metadata for automated publishing and distribution. Non-podcast audio clips, such as sound bites and story reads that accompany articles on GPB’s news website, were handled separately. When the broadcaster merged its dedicated news portal into the main site last year, the team took the opportunity to combine its behind-the-scenes audio processes.
A second SGrecast integration simplifies the creation of website landing pages for GPB’s podcasts.
GPB’s new API-driven audio publishing workflow went live in June 2020, just as demand for their digital content took off. “With students learning from home because of the pandemic, our partnership with our State Department of Education is bringing more people to our website,” said Zornes. “We also stream live press conferences for our Governor and Secretary of State, and with Georgia’s key role in the 2020 elections, all eyes and ears have been on our state. It has been a banner year for our content.”
GPB’s key initiatives for 2021 include further expansion of these distribution outlets, with plans to add Google News and Apple News alongside roughly 20 existing partnerships that include Apple Podcasts, Stitcher and Spotify.