SOB Creates New Jingles for European Stations

SOB Audio Imaging is an audio and music production company based in Amsterdam. Founded in 1996, the company produces content for radio and TV stations, advertising agencies, commercial production companies, advertisers, broadcast consultants and record companies.

The company recently created a new jingle package for Holland’s NPO Radio 5. The public station says that it has been continuously growing its audience with its broad, nostalgic music format that spans seven decades, with a focus on the 60s, 70s, and 80s. The jingle package by SOB centers around the concepts: familiar, friendly, musical, real instruments and a happy, non-intrusive sound.

Dutch Classic Rock station Arrow also received a station rebrand for its 25th anniversary with an updated playlist, new jingles and a new station voice: Martin Stoker. SOB developed a main theme/sound logo that runs through the package of jingles. 

Finally, Denmark’s Radio SydhavsØerne’s also got a jingle upgrade. SOB says it crafted a new Hot AC jingle package with “nine sung cuts, a News opener + bed (along with matching sounders and bumpers), a Weather bed and a Sports bed to complement the station’s previous jingle sets.

In addition to creating advertising and branding pieces for TV and radio, SOB Audio Imaging records, edits and mixes podcasts; sells imaging libraries and production libraries; and offers audio postproduction, recording and editing/mastering facilities.