As a significant share of American workers shifted to at-home employment in 2020, their audio consumption patterns were deeply affected as well, notes Edison Research. The company recently released its latest Share of Ear survey results to subscribers, which detailed the ways audio has changed due to the COVID-19 pandemic.
“We knew from Share of Ear data in 2020 that a tremendous amount of listening had shifted to home as a result of quarantine restrictions. While almost everyone was spending at least some increased time at home during the pandemic, it is those who shifted their work to their homes who drove the biggest changes,” said Director of Research Laura Ivey. “We also saw audio consumption rise on computers and other devices such as internet-connected televisions, so we can see that at-home workers are using various audio devices at home.”