Sept. 30 is International Podcast Day. According to the organizers, since the first year of celebration in 2015, the annual event has brought together 350 podcasters from nearly 100 countries, including Australia, New Zealand, Thailand, Poland, Germany, South Africa, Jamaica, Spain, Argentina, Mexico, United Arab Emirates, Nigeria, Philippines, India, France, Switzerland, Scotland, UK, Finland, Canada and the United States.
The organizers say the purpose of International Podcast Day is “to connect with fellow podcasters, podcast listeners, podcast enthusiasts, and leaders in the podcasting industry.” They encourage podcasters to promote their craft on social media on Sept. 30 using #InternationalPodcastingDay.
Podcasting is a growing business within the digital audio sector. According to Triton Digital’s Omny Studio team, countries with the biggest yearly growth in podcasting include Spain (at 269%), Portugal (161%) and the Netherlands (132%).
Comedy ranks the most popular content hosted by Omny at 18.5%, followed by news at 18.19%. Sport-related podcasts comprise 16.05% of the total hosted content.
Personal finance, luxury automotive and health and fitness are the categories that garner the most significant advertising spend.