It’s all too easy to be dazzled by the sparkle of new technology. However, its primary focus is to improve efficiencies and business operations, as well as to develop new revenue opportunities. Simply put: To help radio broadcasters do their job better. In the process, we must change the way we work. This is one of the main themes in this edition of RedTech Magazine.
The cover story, featuring the EBU’s Antonio Arcidiacono, explains how technology is encouraging Europe’s public broadcasters to evolve their strategies.
We also learn how a remarkable station is shifting perceptions about climate change in Africa and how the continent is embracing the move to digital. Marc Maes presents two case studies of Belgian broadcasters adapting studios for future radio, and Jamie Woods helps us rethink a mainstay of commercial radio — the 30-second spot. Graham Dixon even dips his toes into podcasting.
As promised, we have a detailed breakdown of some of the valuable insights from this year’s RedTech Summit in Paris, where invited senior executives from 17 countries shared practical experience and wisdom from years of repositioning their business operations to succeed in a digital, mobile-first world.
To help you adapt, we also have pages dedicated to technology, and ideas to help boost creativity.
Read online or download for free.