In this week’s RedTech Briefing Philippe Chapot speaks to Philippe Generali, CEO of RCS Worldwide, about trends and projections in the rapidly evolving radio and podcast industries.
Generali shares figures on overall audio growth overall in the United States, emphasizing that radio is “coming back strong,” while the almost US$1-billion podcast industry is becoming bigger than the movie industry. He reminds us however that “if your business is audio entertainment you need to be where your listeners are or you are going to lose them.”
He also provides specifics on the benefits of cloud and virtualization and how RCS is facilitating this transition for broadcasters and audio professionals, as well as the importance to be able to pivot into hybrid work, and more.
General and his team will be attending Radiodays Europe in Lisbon, Oct. 9–11.
Watch the RedTech Briefing below.
