RCS Worldwide has appointed Susan Larkin as president and CEO. Larkin will oversee the organization’s portfolio of brands, including Media Monitors, Mediabase and Florical Systems.
Larkin most recently served as chief operating officer at Audacy, where she managed 45 markets and more than US$1 billion in revenue across broadcast, digital, podcasting and live events. She has also held senior leadership roles at Cox Media Group, including regional vice president and head of national radio sales.
A past chair of the Radio Advertising Bureau, Larkin has been recognized with the 2025 BFOA Leadership Award, the 2024 Alliance for Women in Media Leadership Award and multiple honors from Radio Ink, including Top 40 Most Powerful People in Radio.
Larkin will report to Mark Gray, CEO of Katz Media Group.
“Susan is widely respected for her strategic insight and her ability to lead complex organizations with steadiness and purpose,” Gray said. “She sees the full arc of where audio, data and broadcast technology are headed.”
Larkin said the role positions her at the intersection of creation, intelligence and operations.
“This organization has shaped the industry for decades,” Larkin said. “I’m honored to help lead its next chapter — one defined by connection, innovation and measurable impact.”
At RCS, Larkin will prioritize shared measurement tools and cloud-first product development to support client growth.
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