Radioplayer has announced a new smart radio partnership with BMW Group to enhance the radio experience in new BMW cars across Europe.
Radioplayer says that the partnership will deliver a radio experience in the car that keeps broadcast radio at its heart, enhanced by complementary metadata delivered over the internet. “BMW Group cars will have a rich digital experience, while also being easy to use, with radio station search via an A-Z list and high-resolution station logos on the screen,” adds the company.
As part of the agreement, BMW Group, Radioplayer, and its network of broadcasters from around the world aim to shape future development of the “smart radio” experience, says the organization.
“We’re delighted and extremely proud of our new partnership with BMW Group and together we will be delivering the next-generation smart radio interfaces that listeners expect,” said Michael Hill, Radioplayer Managing Director. “The agreement with BMW Group is based on our unique Radioplayer model, collaborating through us with our thousands of international member stations to keep radio strong. This is the start of an exciting and fruitful partnership.”
Radioplayer, a nonprofit partnership between the BBC and commercial radio launched in 2011, also partners with AUDI/VW Group. Radioplayer currently operates in the United Kingdom, Germany, Spain, Canada, Ireland, Austria, Norway, Belgium, Switzerland, Denmark, Italy, and Netherlands, with Sweden and France to follow shortly. Radioplayer Worldwide, the global shared radio platform, is a partnership between UK Radioplayer and the countries which have rolled out the Radioplayer model. According to the company, it was created to explore opportunities for international technological collaboration across radio.