Podcast platform Podeo, which holds significant sway in the MENA region, has joined forces with instant messaging company imo, giving it access to users in 170 countries and 62 languages.
This partnership enables the seamless distribution of Podeo-hosted podcasts to imo’s growing Voice section, instantly connecting podcasters with an audience of over 200 million active users. It also sees imo join Apple, Spotify, Anghami and other audio publishers in Podeo’s distribution arsenal. Any creator globally can easily unlock this exclusive and engaged audience by seamlessly migrating their podcasts from their existing hosting service at no fees and with no downtime to their listeners.
Podeo says it is experiencing an unprecedented surge in migrations from existing hosting services such as Anchor and Omny, driven by its exclusive distribution alliances and its end-to-end product.
Stefano Fallaha, CEO and founder of Podeo, said, “Our long-term partnership with imo is a testament to our unwavering commitment to champion the growth and visibility of podcasts. This partnership is rocket fuel for podcast discovery, making Podeo the new benchmark for podcast reach in the global industry.”
Michael Makram, imo’s head of partnerships in the MENA region, said, “Partnering with Podeo was a natural choice for us. This strategic partnership grants over 200 million of our users instant access to a diverse range of high-quality podcasts directly within the imo app, further enhancing their overall experience.”
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