As Podcast Radio continues its international growth, the United Kingdom-based media network has launched a new production house to create, promote and distribute podcasts alongside its radio stations.
The venture will provide end-to-end bespoke podcast production solutions to brand partners worldwide, with podcasts made and distributed on Podcast Radio itself as well as platforms such as Apple, Spotify and Google. Podcast Radio will also provide promotional opportunities by way of advertising campaigns and on-air interviews with the podcast host or contributors.
Gerry Edwards, founder and CEO of Podcast Radio, says: “This is a natural extension of what we do. We’ve made our own Podcast Radio Originals for some time but we now want to extend our extensive production skills to brand partners as well.”
Podcast Radio aims to take podcast content to radio listeners. As RedTech reported in March, plans to begin distributing a 24/7 American version of its programming to radio stations and groups across the US are beginning soon. It has partnered with New York-based KMG Networks to syndicate the programming.
Podcast Radio currently plays podcasts in full but is developing a short-form version of its output which will sit alongside its main radio channel and growing brand extensions for Crime, Comedy and Business.