AdTonos, the programmatic audio advertising platform that connects advertisers with publishers and monetizes podcasts, audiobooks, music and radio streams, has appointed Paul Cranwell, former managing director of British audio agency RadioWorks, VP of strategic partnerships. He will support the global growth of sales, with a primary focus on the United Kingdom.
Cranwell joins from instant human hologram messaging start up 2mee.
Cranwell is a partnership and business development specialist with more than 25 years of experience in digital, traditional media and advertising in media owner and marketing agency positions. He focused on sales development, marketing and operations, spanning digital enterprise, media, advertising, commercial radio, advertising agency and e-commerce. He has also held director positions with radio stations in key U.K. markets such as Manchester, Birmingham and Nottingham.
According to AdTonos, Cranwell will help meet the increasing demand for effective, measurable tools within digital audio advertising and seamlessly connect brands with online radio publishers to utilize the interactive nature of audio.
Commenting on his appointment, Cranwell said, “I am thrilled to be joining a team I believe are best of breed in audio programmatic and digital ad placement. The people are great, and their thinking is cutting edge. I’m honored to play my part in helping to grow this innovative audio brand.”