NeuroMedia Software, a company specializing in audience measurement solutions for the media and entertainment sector, has launched NeuroMedia Analytics, a new platform to help content providers understand their audiences’ behavior.
The company says NeuroMedia Analytics is particularly well-suited for a streaming era where the pace of change in media consumption and related technology is faster than ever. It says media organizations need to understand their audiences’ behavior via comprehensive, accurate and consistent analytics. Therefore, it has made some parts of its new platform open-source and supportable by SDK extensions to keep pace with media consumption patterns.
The platform is available in three versions — Startup, Professional and Enterprise. It can sit on users’ and partners’ on-premises infrastructure, allowing complete control over data processing and storage, or in cloud/software-as-a-service mode. It is also compatible with all major content delivery networks and modern streaming technologies.
Pierre Mengal, managing director of NeuroMedia Software, comments: “From the largest media organizations to the latest streaming services, the appetite for flexible and comprehensive data analysis and management is more intense than ever. By leveraging the advantages of technologies that utilize census and panellized data, our major new platform delivers a level of accuracy and behavioral understanding that is unparalleled in the market.”