Masima Radio Network will use Triton’s audio streaming network for the delivery of its podcasts and commercial radio online. Additionally, it will use Triton’s ad server to insert targeted audio ads into content, as well as Triton’s audio advertising technology to monetize inventory through both open and private marketplace deals.
“We are excited to partner with Triton Digital, and to be leveraging their renowned suite of powerful technology to support our streaming audio and podcast business goals,” said Fitzgerald Salendu, digital content manager at Masima Radio Network.
“We are pleased to be powering Masima Radio Network’s streaming audio and podcast strategies,” said Benjamin Masse, managing director of Market Development and Strategy at Triton Digital. “We remain committed to making it easy for Masima to manage the distribution and monetization of their content, while understanding when, where, and how their streaming audio and podcasts are consumed by their listening audiences.”