Fries has worked at Rohde & Schwarz for 25 years, during which time he led technology innovation in several high-tech markets, most recently in the wireless multimedia market. His appointment to head the company’s Broadcast and Media Division supports the strategic shift in its approach towards its core markets and reinforces the company’s intention of becoming more disruptive in production, delivery and distribution workflow management and software-centric products and systems, says Rohde & Schwarz.
“We are experiencing exciting dynamics in our industry driven by the rapidly changing consumer behavior,” commented Fries. “Innovative technology will be one of the key success factors for the ultimate leaders in the media industry.”
“One significant trend is the rise of remote production based on a flexible, software-centric approach,” he said. “At Rohde & Schwarz, we work closely with key customers to bring value through technology innovation — increasing production efficiency in remote architectures, standardizing new workflows and establishing new technologies to enable a seamless transition to remote production.