Commercial Radio Australia announced the appointment of Jo Dick as chief commercial officer. She will join the group on May 17 in this newly created role, which reports to the CEO. Dick will be responsible for further developing and expanding the industry’s commercial strategy to ensure that radio, and its rapidly expanding digital audio ecosystem, is top of mind with key buyers and advertisers. She will also be responsible for identifying opportunities for radio in the growing audio landscape.
“Jo’s extensive knowledge, experience and expertise in all facets of media plus her understanding of global and national media trends, make her the ideal appointment to help the industry continue to build the audio category in Australia, forge key industry relationships and to identify and take advantage of opportunities in an increasingly complex media landscape. We are very excited that she will be joining the team here at CRA,” said Joan Warner, chief executive officer.
CRA states that the primary focus of the new role is to set the direction for a differentiated value proposition for radio and audio, and promote the benefits and effectiveness of radio and digital audio to advertisers and agencies. The COO will also participate in the development of major projects, such as automated buying, and build strategic partnerships to benefit the industry.
Dick has more than 25 years of experience in senior leadership roles in the media industry. She has been head of partnerships outdoor and audio for Omnicom Media Group since December 2017. Prior to that, she was head of radio, print, cinema and outdoor for Omnicom agency OMD, and was also head of TV. She is currently chair of the Outdoor Futures Council.
“I’m delighted to join the CRA team and contribute to the future growth and development of the radio and audio sector in Australia,” commented Dick. “The radio industry is undergoing enormous positive change and I am excited to join a sector that has embraced transformation and has positioned itself for current and future growth. I look forward to working collaboratively with the industry to develop audio opportunities for advertisers and provide strategic solutions.”