India’s Radio City is working with Noida Authority to promote the city as one of the cleanest cities in the upcoming Swachh Survekshan 2021. Swachh Survekshan is an annual survey by the Ministry of Housing and Urban Affairs that determines the cleanliness, hygiene and sanitation rate across cities and towns in India.
Smt. Ritu Maheshwari, CEO of Noida Authority, appointed Radio City’s RJ Ginnie as their brand ambassador to create awareness among the locals about Noida’s cleanliness and waste management practices.
RJ Ginnie hosts a breakfast show, Suno Na Dilli, which airs Monday through Saturday from 7–11 a.m. She has used the platform to educate listeners on Noida Authority’s cleanliness initiatives and encouraged people to vote for the city in the survey. She has also offered the opportunity of a helicopter tour of the city as part of the campaign.
“Radio City has always driven campaigns to help citizens with social, civic issues and promote the ethos of initiatives by the government,” commented Kartik Kalla, chief creative officer of Radio City. “Cleanliness is one of the major issues that the country is facing and needs to be addressed on priority.”
Radio City urged its fellow citizens to help the country stay clean and their Noida listeners to come together and vote.