iHeartMedia sees the addition of Triton Digital’s array of infrastructure and measurement solutions as complementing its current advertising technology services, data platforms and programmatic platforms, while providing additional solutions for those in the digital radio industry. The company points out that it will be the “first in the audio market” to provide four distribution methods for audio, including on-demand, broadcast and digital streaming radio and podcasting, and to service all audio assets programmatically.
“Adding Triton Digital and its industry leading services to the iHeartMedia audio ecosystem establishes iHeartMedia as the only company with a total audio advertising technology and data solution,” said Bob Pittman, chairman and CEO of iHeartMedia, Inc.
In addition to measuring audiences for customers, Triton Digital operates a programmatic marketplace for digital audio programmatic ad-buying and Yield-Op, a Supply Side Platform that specializes in audio and enables programmatic audio advertising.
“We are thrilled to join the iHeartMedia family,” said Neal Schore, CEO of Triton Digital. “We remain deeply committed to providing the world’s broadcasters, podcasters and online audio publishers with continuously innovated, best-in-class solutions and services for online audio management, advertising and consumption data, and are well positioned to enhance iHeartMedia’s value proposition to audiences and advertisers.”