French print media group Groupe Figaro engaged Brandy for the sonic branding of its new radio and television channels. The Belgian audio designer developed a logo, bumpers and IDs for Figaro Radio and Figaro TV. Last year, Groupe Figaro decided to diversify its product range with an audio-visual offering.
The group launched Figaro Radio via DAB+ and Figaro TV in the Ile de France region. Brandy says the popular media brand was looking for a unique sound to translate the brand’s authenticity and style into audio.
Laurent Hongne of Secom, the company responsible for developing the Groupe Figaro’s audio-visual media, says, “I’ve been following Brandy’s work for some time, and the launch of Figaro Radio was the perfect moment to take the plunge together. A talk format requires finesse, and the result of this design is exactly what we were looking for. Super professional for a major French brand, with a smooth, efficient and, at the same time, human approach. Bravo, Brandy!”
You can hear a sample of the audio branding here.