Coming out on top from a shortlist that also included celebrated Finnish brands Lumene, Niemi and Siili, speaker specialist Genelec has been recognized as Finland’s “Brand of the Year.”
Organized by Finland’s Chamber of Commerce, an expert jury of brand and intellectual property professionals has awarded Genelec the honor at Helsinki’s Music Centre.
Genelec was evaluated across a range of criteria including brand story, customer experience, innovation, intellectual property protection, communication strategy, brand book and brand image. Members of the Finnish public also played a part in the shortlisting process by nominating their favourite brand.
“The Genelec brand is built on the company’s core values and is based on competence and enabling people to flourish,” comments Marja-Leena Mansala, chair of the Brand of the Year jury.
“The uniqueness and continuous renewal of the brand are driven by research, innovation and IPR, as well as the commitment of its personnel. Sustainability is just as important to the company as sound quality and profitability, and through its uncompromising operations, Genelec has grown into an internationally recognised brand.”
Genelec Managing Director Siamäk Naghian adds: “We’re delighted to share this accolade with all the employees and partners that have helped us over the last 45 years — as well as the many customers that have continuously inspired us to innovate.
Sustainability is just as important to the company as sound quality and profitability, and through its uncompromising operations, Genelec has grown into an internationally recognized brand.
“Based here in the small Finnish town of Iisalmi we’ve always remained focused on our original goals, and we hope that we’ve shown how hard work and belief can create a truly market-leading global brand — no matter how humble the origins!”