French audio equipment manufacturer Digigram has announced the launch of a new website and a redesigned logo along with a new corporate identity.
According to the company, this global redesign operation, encompassing the company’s graphic identity and operational website, is the outcome of company-wide work over the past years to reaffirm Digigram’s values and message to the public.
The new company logo is designed along the lines of the cochlea-shaped Digigram signature, featuring light lines that are flexible to morph and evoke sound waves. “The iconic cochlea has been Digigram’s signature for over 35 years, and we love to get inspiration from our roots to better shape our future,” says Nancy Diaz Curiel, Digigram’s director of sales, marketing and communications.
The new corporate identity features touches of orange on a navy blue background. Jérémie Weber, Digigram’s CEO, says the overall effect is one of boldness. “We meant to add this zest of brightness to remind us every day that boldness has been in Digigram’s DNA forever, and this is what keeps us moving forward,” concludes Weber.
The company says the refreshed corporate identity reflects in a new, redesigned and cleaner website with enhanced functions to connect visitors and Digigram professionals behind the screen. “The main idea was to declutter the visual field and provide a straightforward yet efficient web design that guides our visitors to the information they need — just like we focus on our customers to provide simple and efficient solutions for their audio applications,” comments Diaz Curiel.