French station Champagne FM is sharing a little more pop with its listeners in the Champagne-Ardenne region, courtesy of Brandy. The station is positioning itself as “La radio pop,” so the Belgian audio designers have created a new sonic logo that helped capture the essence of Champagne’s character.
Champagne FM follows Contact FM and RDL as the third station of the Belgian Rossel Radio group to receive an imaging makeover from Brandy. The Champagne FM team selected basic tracks from Brandy’s catalog, and then each track received a remake tailored to the brand with an updated logo and catchy vocals.
The idea was for the jingles to fit perfectly with the station’s optimistic, lively and familiar atmosphere.
“We are delighted to be working with Champagne FM,” said Diederik Decraene, Brandy’s managing director. “Among other things, the station was looking for an effective way to bring its new ‘La radio pop’ claim to the market. With this branding, they’ll be able to captivate listeners with the positioning in no time.”
Want to check if the jingle package fizzes and bubbles? Listen here.