Broadcast Partners has appointed Peter van Klei as business director, effective Aug. 1. The company says that the appointment significantly strengthens its commercial department and brings in expertise through van Klei’s extensive knowledge and experience of the Dutch and foreign media industry. He worked for almost 30 years at M&I Broadcast Services as director of sales and marketing. As business director at Broadcast Partners, van Klei will focus on transmitter network distribution in the Netherlands and Belgium and further developing the company’s radio “as-a-service” offering, SmartRadio.
On his appointment, van Klei says, “I am honored to take up this challenging new position and look forward to the opportunity to use my skills and expertise at Broadcast Partners. Together with the existing team, I will work to further expand the client base in radio “as-a-service” with SmartRadio and further strengthen its unique position as the largest service provider of transmitter network distribution in the Netherlands and Belgium.”
Broadcast Partner Director Robert-jan van der Hoeven says, “When Peter van Klei was available, I did not hesitate to contact him. His knowledge and skills are a perfect match for our company and our company for him. Working with Peter will increase our clout and benefit our customers and company.”