Beasley Media Group has deployed Futuri’s TopLine Enterprise AI revenue intelligence platform across all its markets under a multiyear agreement. The U.S. multiplatform media company says the system will support prospecting, account research, client outreach, meeting preparation, proposals and campaign reporting. Beasley completed the companywide deployment and staff training during summer 2026.
TopLine combines Beasley’s sales, audience, campaign and market intelligence with commercial business and advertising data available through Futuri. The companies say it uses that information to develop market-specific research and recommendations spanning Beasley’s radio, streaming, digital, event and creative assets. Futuri says the platform’s AI agents can identify prospective advertisers, prioritize opportunities, draft business-to-business communications, develop marketing plans and identify potential cooperative advertising funding.
Subject to applicable notice and consent requirements, TopLine can also record and transcribe meetings before drafting follow-up communications. Beasley says its sellers review and approve AI-generated research, recommendations and communications before sharing them with advertisers. Campaign reports can incorporate aggregated performance information, including web traffic and anonymized store visitation measurements where available.
The AI does the preparation; our people own the relationship and the recommendation
Beasley Media Group Chief Business Officer Kevin LeGrett
“By integrating TopLine Enterprise into our sales process, we’re giving our teams powerful new tools to understand better each client’s business, their competitive landscape and the opportunities within their local market,” said Beasley Media Group CEO Caroline Beasley. She added that the company expects the platform to reduce administrative work and give sellers more time to develop client relationships and marketing strategies.
Beasley Media Group Chief Business Officer Kevin LeGrett led the in-market training. “We didn’t buy a tool; we rebuilt the sales process around one,” he said. “The AI does the preparation; our people own the relationship and the recommendation.”
Futuri launched TopLine Enterprise in June 2026 following what it described as a beta program with a major U.S. media company. The company designed the platform to incorporate a media organization’s own data, workflows and sales methodology across the revenue cycle. The agreement extends an eight-year relationship between Beasley and Futuri that also covers the TopicPulse and Futuri POST platforms.
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