Bauer Media Picks AllMediaDesk for Ad Management

Bauer Media Group UK has selected AllMediaDesk’s Ad Management System to manage the media house’s broadcast adverts across its portfolio of radio stations in the United Kingdom.

The organization will use the cloud-based system, which leverages AI technology, to plan, book and schedule ads. AllMediaDesk says the Ad Management System “gives Bauer Media a future-proof system that enables it to further optimize its advertising inventory in the U.K. and accelerate its campaign response times.”

AllMediaDesk started as an audio sales house in Germany initially developing its software for internal use. The company later expanded by selling its software to third parties.

“We are genuinely excited to be working with one of the world’s largest radio groups and supporting its business with our innovative software,” said Matthias Mroczkowski, chief sales officer at AllMediaDesk. “This deal opens a new chapter in our on-going success story.”