Bauer Media Audio says it has completed the acquisition of iRadio, a youth music station serving listeners in Ireland’s West, Northwest, Northeast and Midlands regions.
iRadio now joins Today FM, Newstalk, 98FM, Spin 1038, Spin South West and Cork’s Red FM as part of Bauer Media Audio’s portfolio in the country.
According to Bauer Media Audio, this move allows iRadio access to “leading audio innovations, digital expertise and unmissable content opportunities, ensuring that it continues to grow and develop, and meet the needs of its commercial partners and audience.”
The station has been a significant presence in the lives of its audience, offering great music and outstanding content.
Vivian Mohr
With iRadio’s addition, Bauer Media Audio says it now extends its reach in Ireland, to more than 2.1 million listeners every week, and grows its total audience across Europe to more than 61 million weekly listeners.
“We’re excited to welcome iRadio to Bauer Media Audio. The station has been a significant presence in the lives of its audience, offering great music and outstanding content,” said Vivian Mohr, president, Bauer Media Audio stated. “The acquisition of this top-notch business marks our expansion in Ireland, and we eagerly anticipate the possibilities it presents to strengthen our connections with both listeners and commercial partners across broadcast and digital audio platforms.”
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Bauer Media Audio to acquire iRadio