Audio advertising platform AdTonos has appointed Agata Hirche as VP of product to focus on audio media buying and cross-device targeting. Hirche was formerly head of platforms and capabilities EMEA at Omnicom Media Group and will work to strengthen and develop AdTonos’ product strategy and innovation to meet business goals.
Hirche has over ten years of experience as a digital media professional. She has worked in digital media across the North American and EMEA markets since 2008, successfully launching various innovative solutions, including technology platforms and data offerings.
Hirche’s experience also includes the successful launch of television advertising measurement provider Samba TV in Europe and leading programmatic capabilities for Omnicom Media Group in the U.S.
“I am extremely delighted to have Agata join our AdTonos team. Our ambition is to create more and more innovations in the digital audio ad space. I strongly believe that thanks to Agata’s knowledge and experience, we will open up unprecedented opportunities for both advertisers and audio publishers.” said Michal Marcinik, CEO and founder of AdTonos.
Hirche added, “Joining AdTonos provides a great opportunity to shape the landscape of audio adtech and to integrate publishers with the programmatic ecosystem.”