Adthos Creative Studio has created a readymade campaign for radio stations to encourage COVID-19 vaccine uptake, which can be downloaded and used for free. It features promos covering 6,500 cities in 40 countries and in 70 languages and dialects, in both 30 and 60 second versions.
The company says it is supported by more than 13,000 creatives and radio stations with a total of more than 250 million weekly listeners, making it “the largest audio ad campaign in history.”
According to Adthos: “In a time where fake news and misinformation is rife, we believe that radio — which remains one of the most trusted forms of media — has an important role to play in contributing positively to the world. In the midst of an evolving public health crisis, the ability to create powerful targeted messaging quickly and easily to be rolled out in multiple locations offers big advantages. We also see this as a positive use for AI technology that benefits humanity.”
You can find out more about the campaign on the Adthos Responsible AI for Humanity webpage.