Ad sales company AdLarge has partnered with Barometer to enforce brand suitability and safety guidelines across its podcast portfolio.
Barometer is an AI company that provides brand suitability and contextual targeting offerings in the podcast space. The company has built an AI engine to analyze podcast content and report on content suitability in alignment with the Global Alliance for Responsible Media framework and contextual targets per the IAB content taxonomy 3.0. In their partnership, Barometer will analyze AdLarge’s podcasts and report on potentially harmful and sensitive content categories such as violence, hate speech and suggestive content.
AdLarge says brands and buyers can now review scores immediately on a show they’re interested in buying based on the content within the episode to ensure they’re meeting their brand’s safety and suitability standards. Brands can also monitor their ad buys during and after the campaign to ensure their standards are upheld.
“All of the AdLarge shows we have analyzed are brand safe, meaning they are above the GARM brand safety floor and do not contain hate speech,” said Tamara Zubatiy, co-founder and CEO at Barometer. “It’s been a pleasure working with the talented team at AdLarge, and we look forward to a continued successful partnership.”
“As podcasting continues to scale, brand suitability and safety are more important than ever before,” added Cathy Csukas, AdLarge CEO. “It’s imperative we provide this level of transparency and accountability to brands as an industry. We’re proud to partner with Barometer and look forward to continuing to bring innovative services to our partners.”