AdLarge, a U.S.-based independent audio advertising sales company, and its female-focused content platform, the fwd. network, have partnered with U.K.-based audience intelligence company NumberEight to expand advertiser targeting options in audio without the use of cookies or IDs.
The collaboration integrates NumberEight’s AI technology, which processes anonymized first-party listening signals and content metadata, into AdLarge’s existing products fwd+ and AMP. The companies say the move will allow advertisers to align messages with listener behavior and context in a privacy-compliant way.
AdLarge reports that its portfolio spans about 200 million monthly unique listeners. The company says the partnership is designed to help advertisers optimize host-read and dynamic ads across demographic, geographic and interest categories, while extending reach across both high-profile and smaller podcast titles.
Executives from AdLarge and NumberEight said the agreement aims to balance campaign performance with data protection requirements.
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