Radio and audio technology developer Super Hi-Fi has announced an agreement with broadcaster (and more) Audacy to expand their current partnership.
According to a release, “The partnership will streamline Audacy’s digital content programming, production, and broadcasting processes while creating stickier listener environments and more opportunities for advertisers to engage with them.”
More specifics include, “Dayparts will be hosted by some of Audacy’s best-known national talent, and all talent will use Super Hi-Fi’s just-announced Voicetrack Fusion to deliver enhanced quality and efficiency to the station. The playout will be cloud-based, delivered directly to the transmitter via Orban’s Optimod 5950: Super Hi-Fi Edition, a technology that Super Hi-Fi debuted at NAB.”
The announcement was made at the NAB Show in Las Vegas.”
Additional details include that five Audacy HD2s will “are transitioning to use Super Hi-Fi’s Program Director Radio Operating System,” Those are WWBX(HD2) in Boston, WLKK(HD2) in Buffalo, N.Y., KILT(HD2) in Houston, KROQ(HD2) in Los Angeles and KNRK(HD2) in Portland, Ore,
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