The San Jose Sharks professional ice hockey franchise is getting the most out of its relationship with StreamGuys and its streaming technology.
Not simply satisfied with traditional pregame-game-post-game radio network coverage, the team has pushed forward into streaming additional Sharks-centered programming on the internet.
Longtime Sharks play-by-play man Dan Rusanowsky has overseen the effort.
“Having worked with StreamGuys since 2019, Rusanowsky turned to its SGrecast SaaS platform to help him convert and republish live content, expand the platform’s distribution, and monetize the Sharks’ online footprint to get a bigger bite of their overseas fanbase,” a release explained.
In addition “StreamGuys’ ad insertion technology [is used] to inject commercials into non-live programming, and the analytics helps them share with advertisers how many impressions the ads are getting, who they are reaching and who is finding their product. Meanwhile, SGreports tells them who, where and when people are listening to the full stream, helping them identify regions where interest is strong, and target marketing in those areas.”
Rusanowsky says, “It’s like expanding transmitter coverage to an infinite area and doing it with full digital quality. I think a lot of organizations with smaller audiences would find it very valuable.”
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