In the run up to World Radio Day 2022, our latest RedTech Briefing features Mirta Lourenço, UNESCO’s chief, Media Development and Media and Information Literacy.
During the exclusive interview, Omar Essack speaks to Lourenço about this year’s focus “Radio and Trust,” and the reason the organization chose this year’s theme. The discussion also looks at how radio can win the attention, loyalty and trust of younger listeners.
In addition, Lourenço provides advice on how radio stations around the world can access free guidance and resources put together by UNESCO, for their celebration of the 11th World Radio Day on Feb. 13.
Watch below!
