Futuri adds to TopLine features

by Brett Moss September 5, 2025 4 min read

Futuri has announced new features for its TopLine ad sales intelligence system.

A release explains, “With new CRM integration and AI-driven automation, TopLine equips sales teams to deliver custom client research and full presentations instantly, designed and ready to present without leaving the CRM they already use daily. This innovation reduces the need to bounce between multiple research tools, eliminating traditional bottlenecks and allowing sales teams to move at the speed of sales.”

New features include, from the release: “Direct sync with Salesforce, HubSpot, and other CRMs ensures that sales teams can seamlessly integrate TopLine intelligence into existing workflows; automatic personality profiles and digital research for insights into buyers and their markets.”

Many of the new items are artificial intelligence-driven, “AI-designed presentations in minutes; pre-built broadcast and digital schedules which give ad executives a fast ramp-up for campaigns; built-in co-op opportunity finder for ferreting out hidden funding sources to help close more deals; and trend and business opportunity identifier for pinpointing where growth potential is emerging.”

Futuri TopLine Vice President/General Manager Kathy Eagle said, “TopLine has always been about giving broadcasters a competitive edge in sales. We have built AI models that deliver research, creative, and campaign proposals in minutes instead of days. This empowers sellers to build trust faster, present smarter, and close more.”