Dr. Poppy Crum, a technology evangelist and recently chief scientist at Dolby Labs, will deliver the keynote address at the opening of the Broadcast Engineering and IT Conference at the NAB Show, April 18 (Saturday).
The address is entitled, “From Data to Mind: How Technology is Reshaping the Minds of Storytellers and Media Consumers. According to the announcement it “will discuss how advances in AI and human-centered engineering are reshaping how people interact with broadcast content, media and technology. Drawing on research in neuroscience and immersive systems, the keynote will also explore how emerging tools — from empathetic interfaces to AI-driven experiences — are beginning to understand human intent and behavior, transforming how audiences engage with broadcast and digital media, as well as advertising.”
NAB Chief Innovation Officer John Clark said, “As media infrastructures modernize through virtualization, cloud-native workflows and AI, innovation must remain anchored in how people perceive and interact with technology. BEIT creates space for the technical community to share breakthroughs, strengthen standards and shape a more resilient and future-ready media ecosystem.”
Crum is an adjunct professor at Stanford and currently managing director at Giant Step Capital, a venture capital company focusing on technology startups.
Also at the BEIT conference opening will be Best Paper and Best Student Paper awards along with opening remarks from conference Chairman Sun Sachs of Townsquare Media.
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