Audio advertising services company AdLarge has announced the addition of Nicole Pezzola Leyden as vice president of brand partnerships.
According to the release, “In this role, Leyden will focus on developing strategic sponsorship opportunities and integrated marketing programs for advertisers across AdLarge and the fwd. network, with a concentration on the automotive, financial services, and emerging advertising categories.”
The release added, “Leyden brings more than two decades of experience developing strategic partnerships and driving revenue growth for some of the world’s most respected media and entertainment brands, including TED, Scripps Networks, Discovery and the NHL.”
AdLarge and the fwd. network Chief Revenue Officer David Cohn, said, “Nicole has an outstanding reputation for developing innovative sponsorships that deliver real value for advertisers. She knows how to connect brands with the right content, the right creators, and the right audiences, and we’re thrilled to have someone with her experience and relationships joining our team.”
Leyden said, “The most successful partnerships are the ones that create value for everyone involved; brands, creators, and audiences… That’s what AdLarge and the fwd. network do so well. I’m excited to join the team and help advertisers develop integrated sponsorships that bring those connections to life.”
These stories might interest you
AdLarge acquires Inlet Media, names senior appointments
AdLarge partners with NumberEight on privacy-first audio targeting