Podcast specialist Acast has announced it is acquiring Wake Word Studios, a German podcast studio, home of the Podius media planning platform and programming developer/producer. It has facilities in Munich and Berlin. The acquisition is part of a push in Germany by Acast, according to the announcement.
The deal is expected to close before the end of the year. Wake Word’s podcast productions will become part of the Acast portfolio and the studios will become a member of the Acast Creative Studios network.
Wake Word Studios founder Ruben Schulze-Fröhlich will join Acast as leader of Acast Creative Studios Germany.
Acast CEO Greg Glenday said, “The acquisition of Wake Word Studios is a decisive move that solidifies Acast’s leadership position in the vital German podcast market. Germany is a mature, high-potential region, and integrating Wake Word’s stellar production reputation is a game-changer for our advertisers.”
He added, “This instantly supercharges our Acast Creative Studios proposition, marrying Wake Word Studios’ deep expertise in creating chart-topping German content with Acast’s world-leading sales teams and technology for creators and advertisers. We will also leverage the expertise of both the Wake Word and Podius teams to enable even more advertisers and agencies to access podcasting in a smart way.”