Podcast Radio and Krantz Media Group have signed a deal with Local Radio Networks to introduce LRN’s first all-talk radio format. LRN provides 24/7 radio programming to small and medium market stations across the United States. This collaboration will allow Podcast Radio’s spoken word format to be integrated into LRN’s delivery platform, enabling direct ingestion into each affiliate’s automation system.
Gerry Edwards, CEO of Podcast Radio, said, “We are partnering with LRN to bring our Podcast Radio brands to the LRN platform, providing stations with a high degree of programming flexibility uncommon in the talk syndication industry.”
Podcast Radio, established in the United Kingdom and growing globally, offers a curated selection of podcasts in a format designed to appeal to both podcast enthusiasts and traditional radio audiences. According to Podcast Radio, this partnership aims to enhance listening options for LRN’s audience by providing engaging, high-quality talk content available 24/7.
President and CEO of Local Radio Networks, Steve Swick, stated, “We’re excited to partner with Podcast Radio to diversify our 24/7 music formats and content offerings, introducing a fresh, dynamic listening experience to our audience and affiliates.”
Gary Krantz, CEO of KMG, overseeing Podcast Radio’s syndication, added, “We are expanding Podcast Radio’s presence into Local Radio Network’s ecosystem, creating a new way for listeners to discover and enjoy the best in podcast content through radio.”
According to KMG, Podcast Radio’s content curation expertise and LRN’s distribution network will deliver a compelling all-talk radio format to a broad audience across multiple broadcast markets. Podcast Radio is available on both a cash and barter basis.
Adlarge Media will handle network advertising sales.
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