Lawo has appointed Nick Pemberton as its new global partner business development director. In this role, Pemberton will lead the strategic and commercial development of Lawo’s global partner ecosystem. He will report directly to Lawo Deputy CEO Jamie Dunn and will collaborate with the sales, marketing and product management teams to develop partner success strategies aimed at expanding and strengthening Lawo’s global partnerships. Pemberton will be based at Lawo’s U.K. office.
“This role is strategically important and underscores Lawo’s commitment to enhancing our global partnerships,” said Dunn. “Nick brings a wealth of experience in building successful alliances and driving partner-focused growth strategies. His leadership will be key as we continue to expand and optimize our partner ecosystem.”
Pemberton has over 20 years of experience, having held international leadership roles at companies including Sennheiser, Harman and Avid, where he most recently led the EMEA channel partner management team. Lawo says he has played a significant role in designing and executing partnership frameworks, growth strategies and strategic program agreements throughout his career.
Pemberton holds a BA Hons degree in Sound Technology from the Liverpool Institute for Performing Arts (LIPA) and began his career as a sound engineer specializing in live sound reinforcement.
“I’m very excited to join Lawo and lead the development of our global partnerships,” said Pemberton. “I’m motivated by Lawo’s innovation and its alignment with my personal and professional values.”
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